Airchip & Essent
Two client engagements — one launched, one questionnaire
The pre-research design was built on validated patterns plus a set of stated assumptions. There was no time to research first: the project needed something tangible to put in front of investors for seed funding, and a deck would not do it.
Multiple flow variants were built and put into actual use rather than a lab. Real venues, real queues, real people trying to order a drink.
It launched and served more than 50,000 visitors in its first season. It also failed in a specific, instructive way: users arrived primed for vertical catalogue scrolling in the style of Gorillas, and orders skewed hard toward the first two items in every row. The layout was making the choice, not the customer. Covid and a lack of further funding ended it before that could be redesigned.
An interactive questionnaire for the energy provider, built with LBL. The visual concept ran on a day and night cycle, with windmill and household visualisations responding to the answers as they were given.
