FFFL — Face Filters For Life
Four years of AR, four clients, one platform fought with
Built with Fitzroy Amsterdam for The Jelly Bean Factory: four filter games in one campaign — a four-in-a-row multiplayer match, a challenge wheel, a bean catcher, and a flavour predictor.
A gaming channel for KPN, with a rigged character built from their existing mascot. Lens Studio was early and its official feature set was thin, so the lens was pushed past it — extra prompts layered in, secret animation triggers hidden behind them, and a custom branded positioning grid so the character always landed where it was supposed to.
For RTL: a switchable filter that moved between a masculine and a feminine beauty ideal. Lens Studio allowed a single prompt at the time, so the interaction had to be hacked around that limit. Release was coordinated directly with Snapchat’s London and LA teams.
For Ouwehands Dierenpark, marking the arrival of the pandas that came to the Netherlands as a Chinese diplomatic gift. An animated panda that sits down and eats a bamboo stick — the stick growing as it goes.
